About Us

Built for the people:

At Tackle Damage Apparel, we believe every shirt should tell a story.

Fishing isn't just about the fish you catch. It's the early mornings, the mates in the boat, the trips you'll never forget, and the stories that somehow get better every time they're told.

That's what inspires every design we create.

Our mission isn't simply to make clothing—it's to create apparel that anglers are proud to wear because it represents the lifestyle they love. Every design is built around the passion, humour, adventure and memories that only fishing can bring.

Whether you've spent your life chasing marlin offshore, flicking lures in your local estuary, or teaching your kids how to cast for the first time, there's something special about being on the water. We want every shirt to capture a little piece of that feeling.

Our designs are made to spark conversations, bring back memories and let fellow anglers know they're among their own.

Because at the end of the day, fishing isn't just what we do.

It's who we are.